Selling the Invisible

A Field Guide to Modern Marketing

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Harry Beckwith: Selling the Invisible (AudiobookFormat, 2008, Hachette Audio)

audio cd

English language

Published Jan. 2, 2008 by Hachette Audio.

ISBN:
978-1-60024-101-7
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OCLC Number:
192075529

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2 stars (1 review)

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

6 editions

Subjects

  • Business & Economics
  • Abridged Audio - Business/Professional
  • Business/Economics
  • Marketing - General
  • Business & Economics / Sales & Selling
  • Sales & Selling - General