Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull, Amy Wallace: Creativity, Inc. (2014, Penguin Random House)
English language
Published Jan. 22, 2014 by Penguin Random House.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace
Loved this. I had heard the Pixar story previously as the story of John Laseter, but knew little of Ed Catmul, who was a tech guy who turned into the steward of a creative empire. Lots of interesting tidbits from his interactions with Steve Jobs and the early days of the PC industry. Also, some great tips on what does and does not make for a successful creative endeavour.
This book investigates the Pixar founders' reasons for success at Pixar and Disney. The author holds his examples up as ways to find success in any creative endeavor. The examples ring true for me, and match my experience in different fields. It's nice to read the examples here, because when you look around your organization there will be a million things to fix. Which should you prioritize? Which should you let your team prioritize? Which aren't even problems? It's great to get someone else's opinion.
